Privacy Policy
Version 1.0 · Effective October 22, 2026 · Prepared for review by New Jersey counsel.
1. Who we are; roles
JewelVi LLC, 96 Clinton Ave, Newark, NJ 07114 (legal@jewelvi.com), operates the JewelVi website and business software. For store accounts, website inquiries and our own business operations, JewelVi acts as a controller. For a jewelry store's customer intake, design projects, photos, approvals and signatures, the jewelry store decides how the information is used and acts as controller, and JewelVi acts as its processor (service provider) under the Data Processing Agreement.
2. Information processed
For store accounts: business names and contact details, staff names and emails, sign-in credentials, paired-device identifiers, license status, support messages, usage events and security logs. For JewelVi's own billing: the store's legal business name, billing contact, invoices, the payment method chosen (ACH or Business Zelle), payment amounts, dates and bank or Zelle reference numbers. JewelVi does not collect store bank login credentials or card numbers.
On behalf of jewelry stores: customer names, phone numbers and emails, jewelry preferences and spoken or typed design briefs, uploaded sketches and inspiration photos, customer photos used for try-on, try-on photos the customer chooses to save, designs, measurements, approvals, signature images and delivery history.
JewelVi does not request government IDs or payment card details in the kiosk.
Store billing records are shared with Intuit Inc. (QuickBooks Online) to prepare invoices and keep JewelVi's accounting records, and are seen by JewelVi's bank when a payment is received. They are kept for seven years for tax and accounting purposes. Jewelry-customer data is never sent to QuickBooks.
3. How information is obtained
Information comes from store owners and staff, store customers using a store's kiosk, uploaded materials, camera and microphone features the user chooses to turn on, automated service diagnostics and our service providers. Camera and microphone permissions are controlled by the device and browser.
4. Purposes
We use information to create and administer store accounts; sign in users and paired devices; provide AI design, 3D visualization and try-on; manage approvals and deliveries; maintain security and audit records; provide support; count creation usage; meet legal obligations; and keep the service reliable. We do not sell customer photos, design records or personal information, and we do not use them for targeted advertising. Any marketing use of identifiable customer media requires the person's separate express permission.
5. AI and other service providers
To produce a requested design, JewelVi sends the brief, selected options, and any sketches or inspiration images the store attached to Google's Gemini API. When store staff request a 3D model, design details are sent to Meshy. Customer names and contact details are not sent to AI providers. JewelVi uses these providers' paid business services; under their published terms, they process inputs to provide the service and may keep them for a limited time for abuse monitoring. JewelVi does not permit these providers to use store customer information for their own marketing. The full list of service providers is in Schedule B of the Data Processing Agreement.
6. Camera, try-on, microphone and body landmarks
Live try-on uses the device camera to place virtual jewelry on the hand, wrist or neck. The camera image is analyzed on the device to estimate hand, face and body positions; these video frames and position points are not uploaded to JewelVi or any AI provider and are not stored. JewelVi does not create face templates or use try-on to identify anyone.
A photo is saved only when the customer or staff taps the photo button and photo saving has been allowed; saved photos are stored privately in the store's project. If the customer uploads their own photo for try-on, it is stored privately in the store's project.
Voice commands are optional and only start when the microphone button is tapped. Speech is converted to text by the device's or browser's speech service, which may process it on the vendor's servers (for example Apple or Google). JewelVi does not record or save audio.
7. Sharing
Information is shared with the jewelry store that collected it and its authorized staff; with our service providers for hosting, storage, email delivery and AI or 3D generation; with professional advisers; and with authorities when legally required. When a store sends a design link, the recipient can view that design. We do not sell personal information or share it for targeted advertising.
8. Retention and deletion
• Store customer profiles, briefs, inspiration uploads, sketches, AI concepts, 3D models and saved try-on photos: kept while the store's subscription is active, unless the store deletes them sooner. Stores can delete unapproved projects in the app; other deletions are handled on the store's written request within 30 days.
• Approved design versions, customer signatures and approval records: kept unchanged for the life of the store's account so the approval remains a reliable record, then deleted with the account as described below, unless the store asks for longer retention or a legal hold applies.
• Legal acceptance and consent records: kept for the life of the store's account and deleted with it.
• Store account, staff, device and license records: kept for the life of the account and deleted within 90 days after the subscription ends.
• JewelVi's own invoices, payment and tax records: kept for seven years, as required for tax and accounting purposes.
• Activity history and service diagnostics stored with a store's account: kept for the life of the account and deleted with it.
• Backups: our database provider keeps automated backups on a rolling basis; backups expire automatically within 30 days, so deleted information can remain in a backup until that backup expires.
• Export and closure: for 30 days after a subscription ends, the store may request an export of its data by writing to legal@jewelvi.com. Within 90 days after the subscription ends, JewelVi permanently deletes the store's account data and files from active systems and confirms deletion on request.
9. Security
We use administrative, technical and organizational safeguards, including encrypted connections (HTTPS), company-level access rules in the database so each store sees only its own records, private file storage reached only through short-lived links, staff roles and PIN-protected handoff, and append-only records for approvals and legal acceptances. No transmission or storage system is completely secure.
10. Individual rights
Depending on where you live and applicable law, you may request access, correction, deletion or a copy of your information, opt out of certain processing, and appeal a decision about your request. For records held for a jewelry store, contact that store first; JewelVi will help the store as required by law and contract. For information JewelVi controls, write to legal@jewelvi.com. We verify identity before acting and respond within the deadlines set by law.
11. New Jersey and other states
The New Jersey Data Privacy Act applies when its thresholds and other requirements are met, and other states may impose additional obligations. This policy does not treat JewelVi as exempt because it serves businesses. JewelVi does not sell personal data or use it for targeted advertising or profiling with legal or similarly significant effects.
12. Children
JewelVi is for business use and store-managed customer consultations, not for independent use by children under 13. Stores must not collect a minor's photo or signature without a parent's or guardian's authorization where required. To report suspected unauthorized collection, write to legal@jewelvi.com.
13. Cookies and international processing
The technologies JewelVi uses on devices are described in the Cookie & Tracking Notice. JewelVi stores account data in the United States. Some service providers may process data in other countries under their own safeguards.
14. Changes; contact
We post material updates here with a new version number and effective date, and give additional notice or ask for consent where the law requires. Privacy requests: legal@jewelvi.com. Support: support@jewelvi.com. Mail: JewelVi LLC, 96 Clinton Ave, Newark, NJ 07114.